Digital Analytics Specialist

Data Analytics

  • AvailabilityPermanent
  • Experience5+ Years
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Digital Analytics Specialist

Data AnalyticsGauteng

A leader in the Insurance Space, based in Johannesburg, is looking for a Digital Analytics Specialist. The performance driven digital team is looking for a Digital Analytics Specialist to join their team. The role is best suited to an individual with certifications in Google Analytics and Adobe Reports and Analytics (SiteCatalyst). Your role as a Digital Analytics Specialist will include being actively involved in conversion and optimisation services to various clients within the business. You will need to be comfortable preparing for and presenting to clients. You’ll need to do statistical data analysis and numerical research.

Experience in enterprise level implementation of digital analytics will be advantageous. The key skill is an ability to not just measure and analyze but to provide insights for change and guidance for improvement for the firm’s digital presence, associated marketing programs and campaigns.

Responsibilities:

• Implement analytics tags on digital properties (website and mobile apps), as part of a broader measurement framework
• Interact with development teams to provide implementation requirements for Google Analytics Premium
• Test and provide quality assurance feedback to the various development teams
• Deploy any third party tagging and integrate data from DoubleClick, Facebook, Adwords or any custom data imports into Google Analytics
• Provide reports and dashboards with insights that drive changes in the business
• Stay abreast of web analytics trends and best practices. Lead efforts to research and evaluate new tools/capabilities in the analytics industry
• Perform ad-hoc analysis as necessary to answer business questions and drive decisions
• Serve as a liaison to vendor partners to ensure success with a variety of projects

Education and Experience:

• Bachelors degree in an analytical discipline with related work experience in web development and data analysis
• More than 3 years of experience in web development (HTML and JavaScript,)
• Solid experience using Google Analytics and Google Tag Manager implementation and management
• Experience using Google Optimise, Big Query and Google Attribution
• Understanding of on-site survey methodologies and voice of the customer analysis tools
• Ability to talk to development teams about implementation requirements,
• Very advanced proficiency in using Microsoft Excel
• Strong knowledge of search; both SEO and SEM as a critical tactic to drive desired web visitor behaviour
• Understanding of data visualization techniques

 

Skills
  • Digital Analytics
  • SEO
  • Google Analytics
  • analytical tags
  • Statistical Analytics
Requirements
  • Education Tertiary Degree
  • Experience 5+ Years

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